How to Hire the Right Marketing Agency for Your IT Business
If you're an MSP or IT service provider trying to grow beyond referrals, you’ve likely hit a wall. Your tech is strong. Your client relationships are loyal. But the leads? They’ve slowed to a trickle. You know you need marketing—but not just any agency will do.
Hiring the right marketing agency for your IT business means finding a partner who understands the long sales cycles, complex buying committees, and compliance-heavy decision-making that define the tech and cybersecurity space. Here's how to find that partner—and why Howl might be it.
Why IT Companies Need a Specialized Marketing Partner
Generic agencies won’t cut it.
They might write decent blog posts or run PPC ads, but they’ll fail where it matters most: connecting with the right decision-makers, staying visible across channels, and crafting messaging that resonates with CISOs, COOs, and IT directors.
At Howl, we specialize in helping MSPs, MSSPs, and IT consultancies:
Identify and own their niche
Build thought leadership and visibility
Capture and convert ideal clients through consistent, systematized marketing
What the Right Agency Should Offer (Hint: It's More Than a Website Refresh)
Here’s a checklist for what an effective marketing agency should bring to the table for IT and tech firms:
1. Niche-Focused Messaging & Positioning
You can’t be everything to everyone. We help IT companies lock in their ideal customer profile (ICP) and build messaging that speaks directly to the challenges of that niche—whether it’s compliance-heavy finance firms or overburdened healthcare systems.
2. Outbound Systems that help you “Be Everywhere”
We don’t just “do social” or “send emails.” We build systems of visibility—so your ideal prospects see you on LinkedIn, read your weekly insights, receive targeted emails, and hear about you from retargeted ads.
Our “Be Everywhere” stack includes:
Weekly long-form blogs tied to real search intent
100+ social posts/year
52 strategic emails/year
12 newsletters
CRM pipeline automation
Multi-channel outreach (LinkedIn + email)
3. Done-For-You Execution (with Strategic Oversight)
Most busy IT leaders don’t have time to babysit a marketing team. We take your vision and run with it—executing content, campaigns, outreach, and lead nurturing so you can focus on delivery.
Key Questions to Ask Before Hiring an Agency
“How do you help companies like mine stand out in a crowded market?”
“What does your outbound system look like—do you handle everything?”
“How do you help us stay in front of decision-makers once they’re aware of us?”
“Can you help us define and dominate our niche?”
The Howl Difference: Why IT Firms Choose Us
We don’t just create content or run ads. We build visibility systems that make our clients unavoidable in their niche.
We ghostwrite LinkedIn posts and blogs that sound like you, but perform like us.
We build prospect databases, automate outreach, and run drip campaigns so your CRM isn’t just a graveyard of dead leads.
We act as your fractional CMO and full-service content engine.
If you're ready to stop relying on word-of-mouth and start growing intentionally, we’re your team.
Ready to See if We’re the Right Fit?
Let’s talk about how we can help your IT company grow faster—with less guesswork and more systems.