Strategic visibility partner

Get and stay in front of your ideal customer. Forever.

Your best buyers will know who you are, trust you, and think of you first, long before they are ready to buy. We build the visibility system that gets you there and keeps you there.

Book a discovery call →Get your free visibility score

★★★★★5.0 on Google · read the reviews

B2B marketing professionals meeting in a modern city setting

“Dan, Megan, and team are rockstars. Down to earth, creative, and just awesome to work with. Highly recommended.”

David Learner · CEO, Learner Solutions

Trusted by expert-led B2B firms

Prosperity BookkeepingFennelly AssociatesGreat Lakes Private WealthKerlin Walsh LawBandera NetworksUSX CyberArbillB. Blair CorporationComfort KeepersHands On EducationProsperity BookkeepingFennelly AssociatesGreat Lakes Private WealthKerlin Walsh LawBandera NetworksUSX CyberArbillB. Blair CorporationComfort KeepersHands On Education

The results

Real firms. Real numbers.

Two client outcomes, named and attributed. Not industry averages, not blended figures. The work, and what it produced.

marketing ROI · Prosperity Bookkeeping

A focused visibility system turned a referral-dependent practice into a firm with a pipeline it controls.

+0%

LinkedIn growth · Fennelly Associates

Consistent founder-led content and outreach put a commercial real estate firm in front of the right buyers, repeatedly.

See the full results →

Sound familiar?

You are doing the work. The pipeline still isn't predictable.

Pipeline lives and dies on referrals

When referrals slow down, there is no second engine to fall back on, and no system you actually control.

Nobody tells the same story

Your team, your site, and your proposals each describe what you do a little differently. Buyers feel the inconsistency.

The last agency didn't deliver

You paid for activity, posts, reports, busywork, but none of it connected to a meeting booked or a deal closed.

You're invisible while buyers research

By the time a buyer reaches out, they have already built a shortlist. If you weren't visible during research, you weren't on it.

This isn't an effort problem. It's a visibility system problem. A system is exactly what we build.

The system

Four pillars. One engine.

Most firms buy these as four disconnected services from four different vendors. We run them as one system, so each pillar feeds the next.

01 · Reach

B2B Outreach

LinkedIn-led outbound and account-based targeting that reaches the right decision makers, in the right verticals.

02 · Capture

CRM Management

HubSpot and GoHighLevel built and run so no lead slips, and every touchpoint is tracked.

03 · Trust

Content & Thought Leadership

Founder-voice content that builds the credibility buyers look for before they ever reach out.

04 · Found

SEO & AI Search Visibility

Show up in Google and in AI answers from ChatGPT, Perplexity, and Claude when buyers go looking.

Lock the positioning, build the content, run the outreach, make sure you show up in search. The tactics flex by industry. The system does not.

From the founder

“Sales hasn't fundamentally changed. People still work with those they know, like, and trust. What changed is how hard it is to stay in front of the right people long enough to be top of mind when they're ready.”

Dan CooleyFounder and CEO, Howl Marketing

The team behind it

Dan Cooley

Founder, CEO

Megan Donovan

COO

Maria De La Cruz

Head of SEO and AI Search

Andrea Torres

Sr. Marketing Mgr

A dedicated team that runs as your in-house marketing function, not a rotating cast of freelancers.

What clients say

Trusted by the people who hired us.

★★★★★

“Howl gave us a marketing engine we never had. The ROI speaks for itself, and the team feels like part of ours.”

Kristie Van Pay

Prosperity Bookkeeping

★★★★★

“They understood our market and got us in front of the right people. Our LinkedIn presence has never been stronger.”

Jerry Fennelly

Fennelly Associates

★★★★★

“Marketeers who get it done. Howl knows the whole point of marketing is to deliver sales leads to their clients.”

Rod Volz

FutureBridge

Where we work

Built for expert-led B2B verticals.

The categories where buyers don't pick the loudest vendor. They pick the one they have heard of, and trusted, over time.

Manufacturing IT & Technology Financial Services Estate Planning Attorneys Certified Financial Planners CPAs & Accounting Firms Business Lawyers Commercial Real Estate Construction HR Consulting Insurance Engineering & A/E/C

Questions

Straight answers before the call.

Most agencies sell one tactic and report on activity. We run outreach, CRM, content, and AI search visibility as one connected system, and we measure it against pipeline, not posts published.

Ready?

Let's talk about your pipeline.

A 20-minute discovery call. No deck, no pitch. We figure out whether we are the right fit, together.

Book a discovery call →

★★★★★ 5.0 on Google from real client reviews