Different industries. Same job: help expert-led firms get seen by the right buyers, often enough to win the work. Click any vertical for the deeper dive.
Industrial, supply chain, and specialty manufacturers selling to plant managers, ops directors, and procurement teams. Long sales cycles, technical buyers, and a market still catching up to digital.
SaaS platforms, MSPs, cybersecurity firms, and IT services companies. The category where everyone says they 'do AI' - and where the firms that can actually prove it stand out fast.
Wealth firms, financial advisors, banks, and fintech operators. Compliance-aware marketing where trust is the only real moat - and where most firms still treat it like an afterthought.
Estate planning law firms growing their referral networks - financial advisors, CPAs, realtors. The work is about staying top of mind so when life events happen, you're the call.
Independent CFPs and small advisory firms competing against wirehouses and robo-advisors. The win condition is personal brand - the planner becomes the differentiator.
Accounting firms moving beyond tax season as their only marketing event. Niche practice positioning, advisory service expansion, and visibility outside the existing client base.
Corporate, M&A, employment, IP, and commercial litigation attorneys building practices around their personal expertise. Partner brand vs. firm brand - we build both.
CRE brokerages, commercial property managers, and real estate service firms where deal flow lives inside individual broker relationships. We turn personal networks into institutional visibility.
Commercial contractors, specialty trades, and construction firms selling B2B. Most have zero digital presence, which means the bar to stand out is low for the firm that moves first.
HR consultancies, fractional HR firms, and talent and recruiting consultancies selling expertise to CEOs and COOs who can't easily evaluate it. Trust-gated, relationship-driven, exactly like our CFP and CPA clients.
Commercial insurance agencies, independent brokers, and benefits consultants in a commoditized market where buyers can't tell agencies apart. Trust is the only moat, same as wealth management.
Engineering firms, architecture firms, and A/E/C professional services where the seller-doer model leaves no time for BD. The firms that win work are already known before the RFP drops.
If you're a B2B firm with real expertise and a buyer who needs convincing, we should probably talk. The verticals above are where we have the most reps, not the only places we work.
The verticals above look different on the surface. A manufacturer doesn't sell like a CFP. An estate attorney doesn't market like a SaaS company.
But the buyers behave the same way. They don't respond to interruption marketing. They don't pick the loudest vendor. They pick the one they've heard of for a while.
That's why the playbook is consistent across verticals: lock the positioning, build the content, run targeted outreach, make sure you show up in search and AI answers when buyers go looking. The tactics flex by industry. The strategy doesn't.
Sales hasn't fundamentally changed. People still work with those they know, like, and trust. What's changed is how hard it is to stay in front of the right people, long enough, to be top of mind when they're ready.