Marketing without proof is theater. Here's what Howl actually built for B2B operators: the campaigns, the numbers, the conversations that turned into pipeline.
Prosperity Bookkeeping helps small businesses stay financially organized and make decisions based on accurate, up-to-date data. They came to Howl with a specific problem: they needed a marketing approach that could be evaluated using real business and financial data, not vanity metrics. Qualified leads. Sustainable growth. Numbers a bookkeeper could trust.
The strategy: strategic, consistent visibility focused on LinkedIn outreach and engagement, increased website traffic, and ongoing optimization based on real performance data. No campaigns chasing impressions. Everything tied back to pipeline.
The result was a marketing engine that paid for itself five times over. 9 qualified leads generated. 6 converted. A 67% lead-to-customer conversion rate, the kind of number that makes the next month's investment obvious.
Lower client cost per acquisition
Average revenue per client increased
Sustained visibility growth on LinkedIn
Predictable, recurring revenue
Fennelly Associates is a leading commercial real estate firm in New Jersey focused on industrial, retail, and office properties. Their online presence was fragmented across LinkedIn, Facebook, Instagram, and X, with limited engagement and almost no visibility from the decision-makers they needed to reach.
The strategy: we built a Visibility Engine, a cohesive content and distribution system focused on thought leadership, social consistency, and multi-channel amplification. Founder Jerry Fennelly's personal brand and the company's social pages running in concert, reinforcing the same expert positioning across every platform.
In 90 days: LinkedIn impressions up 170%, total reach up 322%, company page engagement up 72%, and over 3,000 video views. Visibility translated into increased inbound opportunities from commercial real estate professionals across the region.
We are thrilled with the level of attention and creativity that the Howl team is bringing to our social media focus. Thank you for opening our eyes to a lot of new approaches to our marketing.
Howl Marketing & Business Development may as well be named "Marketeers Who Get It Done." Howl understands that the whole point of marketing is to deliver sales leads to their clients.
We are thrilled with the level of attention and creativity that the Howl team is bringing to our social media focus. Thank you for opening our eyes to a lot of new approaches to our marketing.
I'm very satisfied and would recommend them to other businesses looking for a marketing partner that's organized, responsive, and dedicated to delivering results.
Book a discovery call. We'll talk about what's possible for your pipeline in 90 days.
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