Process - How It Works

Real meetings in 90 days.
Or you'll hear it from us first.

Three months. Three moves. Foundation, launch, scale. If we're not generating real conversations within 90 days, something is wrong, and you'll hear it from us before you have to say it. That's the deal.

Book a discovery call →Read the FAQ ↓
01 / The 90-Day Roadmap

How does Howl get to real meetings?

01 / Foundation - Month 1

Lock the ICP and the message.

We run discovery, distill the positioning, and lock in who you serve and how you talk about it. Your 90-day visibility roadmap. Initial blog, email, and social content created. CRM set up. Outreach begins. Your involvement: one kickoff call, approve the work.

02 / Launch & Learn - Month 2

First content live. Real signal.

Posts, blogs, emails, and outreach all running. Early data comes back fast. Messaging refines based on what real people respond to. You: 30-minute weekly huddle, quick approvals, share what you're hearing in conversations.

03 / Scale & Systematize - Month 3

Volume up. Conversations land.

Outreach scaled. Content output rising. SEO and GEO compounding. Reporting dashboards documented. 90-day review and roadmap for the next quarter. If we're not generating real meetings by here, something is wrong, and you'll hear it from us first.

HOWL
02 / How We Engage

How does working with Howl actually feel?

Like having a marketing department, without building one. One team. One strategy. Outreach, CRM, content, SEO/GEO: all running together. Approved before it ships, reported on monthly, adjusted as we learn what's resonating.

We're in a prove-it situation, and that's exactly how we like it. Month-to-month. 30-day notice. We earn the next month every month.

  • 01

    One discovery call

    20 minutes. No deck. No pitch. We talk pipeline, positioning, and whether we're a fit. If we are, we'll show you what month one looks like.

  • 02

    Custom proposal

    Scope built around your business, not a template. We tell you exactly what we'll do, what you'll do, and what month one through three look like.

  • 03

    Kickoff in days, not weeks

    Sign and we move. ICP locked. Messaging dialed. Content created. Outreach begins. Most clients see real conversations in the first 30 days.

  • 04

    Weekly huddle, monthly reporting

    30-minute standing call. What's working, what to adjust, what's next. Plus the numbers, every month. No surprises. No mystery.

  • 05

    90-day accountability

    If we're not generating real meetings by 90 days, something is wrong, and you'll hear it from us before you have to say it. That's the deal.

03 / FAQ

The questions everyone asks.

Howl Marketing is a B2B visibility partner. We run outreach, manage your CRM, produce content, and handle SEO and GEO (AI search visibility) for B2B firms. One team, one strategy. The work an in-house marketing department would do, without the overhead of building one.

Most agencies focus on deliverables: posts, ads, emails. We focus on visibility that compounds. Before we touch a tactic, we get your positioning right, your ICP locked, and your message dialed. Then outreach, content, and campaigns have somewhere real to land. We're a partner in the trenches with you, not a vendor you send money to and hear from once a month.

GEO stands for Generative Engine Optimization: the practice of structuring your content and authority so AI tools like ChatGPT, Perplexity, Claude, and Google AI Overviews recommend your business. When buyers ask AI for vendors, you want to be in the answer.

B2B firms ready for the next stage of growth, from professional services and financial firms to industrial, technology, and specialty operators. We don't work with companies that are desperate. We won't be a last-ditch effort.

We hold ourselves to real meetings within 90 days. Month one is foundation. Month two is launch and learn. Month three is scale and systematize. If we're not generating real conversations by 90 days, something is wrong, and you'll hear it from us before you have to say it.

We're in a prove-it situation, and that is exactly how we like it. We don't lock people into long-term contracts because we believe in the value of the relationship. If it's not working, you'll hear it from us before you have to say it. We earn the next month every month.

Founders Dan Cooley and Megan Donovan are in New Jersey. Our LinkedIn outreach manager and office manager are in NJ and Brooklyn. Our director of operations and senior marketing manager are in Colombia. All client-facing work, strategy, and in-person meetings run through Dan and Megan directly.

Ready?

Let’s get started.

Book a 20-minute discovery call. No deck. No pitch. We’ll talk about your pipeline and whether we're a fit.

Book a discovery call →