Marketing for MSPs: A Complete Guide to Getting More Clients

May 5

If you're like most Managed Service Providers, your growth has been fueled by referrals, renewals, and the occasional networking event. But that approach only gets you so far. To grow intentionally—especially in a competitive market—you need a scalable, systematized way to consistently attract and convert ideal clients.

In this guide, we’ll break down exactly how MSPs can use modern marketing strategies to get more clients—without relying on luck, cold calls, or low-quality leads.

Why Traditional Marketing Doesn’t Work for MSPs Anymore

The MSP space has changed.

Your buyers are more sophisticated.
Referral pipelines have dried up.
Generic marketing gets lost in the noise.

To stand out, MSPs need to show up with authority, educate buyers before they’re ready to buy, and stay visible over time.

That’s where modern, multi-channel marketing comes in.

Step 1: Define Your Niche (This Is Non-Negotiable)

Trying to market to “any business that needs IT support” is a recipe for obscurity. The fastest-growing MSPs define a tight, profitable niche—and become known as the go-to expert in that space.

Common profitable niches:

Healthcare practices (HIPAA compliance)
Law firms
Financial services
Construction firms
Nonprofits with compliance needs

👉 At Howl, we help MSPs identify the niche with the best blend of pain, urgency, and ability to pay—and build messaging that hits those pain points.

Step 2: Build a System of Visibility (aka: “Be Everywhere”)

Modern buyers need to see your name 7–10 times before they take action. That’s why we deploy a “Be Everywhere” system for our MSP clients—ensuring they show up on:

LinkedIn
Email inboxes
Google search
Newsletters
Retargeting ads
CRM automations

It’s not about being loud—it’s about being consistently visible where your ideal clients are already spending time.

Step 3: Create Content That Proves You're the Expert

MSP buyers don’t just want IT support. They want trusted advisors who understand cybersecurity, compliance, business continuity, and operational risk.

We help our MSP clients publish weekly blog posts and LinkedIn thought leadership content that:

Answers buyer questions
Builds trust
Drives SEO
Positions them as the expert in their niche

✅ Bonus: We ghostwrite this content in your voice, so it sounds like you—but performs like us.

Step 4: Automate Lead Generation & Follow-Up

Most MSPs lose leads not because of poor marketing—but because of inconsistent follow-up.

We solve this by building and managing your CRM with:

Multi-step LinkedIn/email outreach
Warm nurture sequences
Drip campaigns tied to your pipeline stages
Segmented customer lists for better targeting

All of it is done-for-you. You just show up to the calls.

Step 5: Get Help You Can Trust

You can waste a year stitching together freelancers, tactics, and tools—or you can partner with a team that knows MSPs inside and out.

At Howl, we provide:

Prospect database building
Weekly blogs, emails, and social posts
CRM automation
LinkedIn + email outreach
Website and brand refresh if needed

All of it tied together under one system, one team, one price.

Final Thoughts: Growth Doesn’t Happen by Accident

You’re great at solving complex IT problems. Let us solve your growth problem.

If you're ready to consistently get more clients for your MSP—with a system that’s already working for others in your space—book a discovery call with Howl today.

👉 Book a Free Discovery Call

Dan Cooley